Bye bye Google Adwords: Indonesia’s entrepreneur
My friend Rendy Maulana finally decided to stop using Google Adwords for his Internet hosting business campaign.
“No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads,” wrote Google about this service.
Despite the fact Google team already sent the Bandung-based young Internet entrepreneur the latest information on how to update his Adwords campaign after he quitting a few month ago, but it couldn’t change his mind.
“Using Adword was not effective campaign,” said the 20-years-old entrepreneur. “At least, based on my experience.”
He listed several factors in his blog:
- The traffics come from Adwords were relatively small –depends on how much you want to spent your money. If you spent more money, your sites will get more rotations, more impressions. But it’s not a good idea for small and medium businesses like Mr. Maulana owned and operated.
- The traffics mostly came from MFA (made for Adsense) sites, instead of rich-content sites. These sites mostly consist of other sites’ feed contents. No original content, to be more specific.
- The traffics mostly came from “robot”, instead of human, because the average visit length was less than 10 seconds.
- Less than 10 seconds visit means no purchasing.
- No refund from Google due to the fraud-publishers or the banned-publishers’ sites where the adwords appeared.
“So, I don’t know how many fraud-publishers whose display my Adwords, but I should pay full payment as my subscription commitment,” wrote Mr. Rendy.
In addition to this, he also revealed that Google often suspected a certain Adsense (Google’s advertising platform) publishers who made a fraud and so that Google didn’t pay revenue to them.
But it’s not happened to the advertisers like Mr. Maulana. Google kept charging him with full payment, no matters if most of their Adword traffics came from fraud-Adsense-sites or robot-clicks-sites.
Pay only if people click your ads, Google said. So, if the “robots” click the ads?
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1 -tikabanget-
ah, sayah sungguh ndak berpengalaman bab adsense dan duit dari blog..
February 17th, 2008 at 12:27 am2 Budi Putra
@ tikabanget:
saya juga nggak… cuma sering dengar cerita darti orang-orang soal ini
February 17th, 2008 at 12:42 am3 abahoryza
bang budi nggak ngerti, tapi dah banyak ngeraup dollar, klo tika dah seleb ajah dah cukup he he he duit no sekian yah …
February 17th, 2008 at 4:23 am4 Alex Budiyanto
Hihihi, sejak beberapa hari lalu adsense sudah ‘ngambek’, mau ‘netel’ itu adsense, tapi kok masih belum ada waktu. Ya, biarlah iklan layanan masyarakat nongol dulu.
February 17th, 2008 at 9:57 am5 sandynata
masang gugel adsens nya indonesa aja .. tuh kumpulblogger.com
February 17th, 2008 at 7:47 pm6 Daryl Tay
Hi,
I got your website off fuermischung and he was telling me about pestablogger organised last year. i was wondering if you could tell me more about the event, how many people went and any other details that you could share? I’m doing some research on social media in Indonesia, and one method we’re using is to really reach out to the content creators like yourself, and find out more about them and their conversations.
Feel feel to drop me a line!
Best,
February 17th, 2008 at 10:19 pmDaryl
7 aAng
loh? why, kok he stopped using adwords?
February 23rd, 2008 at 3:08 amwa.. if more people stop using adwords, maybe adsense users will get less income dong?
while i’m just being a newbie adsense publisher tuh
to other adwords advertisers, don’t stop ya?
please deh
8 han
saya kira kalo pasang adword dg budget yang kecil, kalau diitung2 memang rugi.memang banyak pemain bisnis yang memanfaatkan adword untuk mengiklankan bisnis nggak jelas, atau sebaliknya, banyak juga publisher yang mengelola situs2 dengan konten copas, bahkan lebih payah lagi cuma berisi sekumpulan keyword2. sama aja akan?
yang jelas, perlu strategi, untuk mencapai apa orientasi blog atau iklan kita. masalahnya itu, strategi macam apa yang oke, saya juga ndak paham betul,hehe…
om budi putra pasti lebih tahu. ayo dong om dibeberin di sini..
February 24th, 2008 at 10:54 am9 anton
iklan?paling efektif ya TV!!!! tak ada yg mengalahkannya sejak diciptakan. TELEVISI hehehehe okey
February 25th, 2008 at 4:59 am10 burhan
namanya juga dagang Bud, kadang menggunakan aneka trik untuk grab costumer. mungkin itu sebabnya kali, pendapatan iklan barisnya goole jauh melebihi iklan displaynya yahoo atau msn ya?
February 29th, 2008 at 3:51 pm11 Jauhari
Berbenah berbenah dan berbenah
March 3rd, 2008 at 8:50 pm12 Eki HP
Ha3…payah bana untuk sekedar say hello ka budi,..lah cuap2 pulo awak di ‘art’ indo ado tio tacaliak..cuma ingek awak punyo kawan, yang ‘genius’..mr.budi putra..God Luck..sj
March 6th, 2008 at 5:59 am13 Okta Sihotang
ah….nggak ngerti aku pak, maklum gaptek !!
March 18th, 2008 at 9:31 pm14 ginanjar
lho…kalau semua stop pake adwords, budiputra.com dan affiliasinya bisa berkurang donk revenuenya…hehehe.. just kidding bro…
March 20th, 2008 at 2:07 am15 putra partanta
if no advertisers mean no adsenses mean no revenue for me? hehe,let’s kill the robots
April 2nd, 2008 at 12:15 am16 Don
“But it’s not happened to the advertisers like Mr. Maulana. Google kept charging him with full payment, no matters if most of their Adword traffics came from fraud-Adsense-sites or robot-clicks-sites.”
Thats benefit of being a very giant company like Google. On the Off line business, case such as above is often happen. Thats the risk of doing business.
Regards
April 12th, 2008 at 6:43 pmDon (Newbie Blogger, still looking for backlink)
http://dream1company.wordpress.com
17 ryo
you better believe that adwords will drive traffice to your site.
regards
April 15th, 2008 at 1:25 am18 Liaw
Berarti selama ini Google untungnya dari begitu juga ya, jadi yang ikut adsense juga ikut bersalah dong…..:)
April 21st, 2008 at 9:33 pm19 lukmanf
saya juga sudah stop nih..
but, dibanding pake adwords yang for content network, mending pake adwords yang utk search result aja, jadi ga kejadian dapet trafik dari MFA
April 22nd, 2008 at 10:01 pm20 brokencode
LoL … viva MFA ! Google memang unfair in business. Greedy !
May 3rd, 2008 at 10:47 pm21 mizZLoco
pasang adwords dana rendah trz pasang iklan diwebsite trafic trtggi bukan perklik biayanya cnth, john atw cosa atw situs berbasi social networking yang ud pasti pengunjungnya, adwords hanya untuk mampir seseorang dari rumah 1 ke tengganya kaya maling berantai numpang lewat, he2
May 10th, 2008 at 2:33 pm22 PH
Hai Kang Budi,
July 2nd, 2008 at 11:46 pmPengen juga sich dapet duit gedhe dari perangkat computer ini, tapi gimana dong detail explanationnya…..?
23 hendro
With the same token, Unilever would also say “bye-bye” to TV ads. People are skipping the remote when their commercials are aired, yet they have to pay full ad rates to the media. And they spend billions of rupiah annually. What a waste of money.
Talking about effectiveness, traditional media is way much worse.
July 8th, 2008 at 5:01 am24 anton
memang kalo untuk usaha kecil menengah google kurang bagus. hehehe
September 24th, 2008 at 5:14 am