Business
Web 2.0 ‘imperative’ for business: Oracle exec
Thursday, March 27th, 2008Bill Kearney, general manager of enterprise content management at Oracle Asia-Pacific, gave an advise for advertisers to target niche audience: just approach “web 2.0’s commercial appeal”.
There is a fierce reason behind this idea: “Web 2.0 and web content management facilitate collaborative communication,” he explained.
Focusing on the-also-called-new media would be a next-gen strategy to compete and […]